Watch: What the mobile industry has learned from World of Tanks

World of Tanks in the last six years has taken the mobile landscape by storm. At Casual Connect London, Keith Kawahata, Head of Mobile, Wargaming, explained how to design a cultural phenomenon.

In 2013, three years after Wargaming launched its massively popular free-to-play game, World of Tanks, the Belarusian developer brought it to mobile platforms with World of Tanks Blitz. There are now more than 100 million players across the globe, but succeeding in the overly crowded mobile marketplace is far from easy. At Casual Connect London, Wargaming's Keith Kawahata, Head of Mobile, sat down for a fireside chat with Alchemical head of studio Arseny Lebedev to talk about how and why World of Tanks became a disruptive force and what mobile designers can learn from its success. 

"You may remember 10 or 11 years ago, free-to-play was a joke," Kawahata reminded everyone. Kawahata has worked at Kabam and other studios and has been with Wargaming for about 2.5 years. He shares his lessons learned about mobile games in the full session video below.

Casual Connect is now GameDaily Connect -- stay tuned for more information on GameDaily Connect in Disneyland, August 27-29.

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(Former) Editor-in-Chief

James has been covering the games industry since the early 2000s and was previously the editor of He loves Zelda, Metroidvania-style games, action adventure and single-player narratives. He's also the proud father of twin boys and is obsessed with good coffee and Yankees baseball. You can reach him @bright_pixels on Twitter.