Fueled by its big 'turnaround,' and a record-breaking Q1, the publisher is experiencing tremendous growth in a lucrative mobile market.
Mobile gaming powerhouse Zynga has announced that it is upgrading its India studio space in order to accommodate the impressive growth the publisher has seen over the last year. Zynga’s new office is located in Bengaluru, and will host a lot of new talent as the company continues to expand its key departments.
“Bengaluru is a central hub for game development with talented professionals who drive innovation.” Matt Bromberg, Zynga COO said in a statement. “It is also home to passionate gamers who love to play and build great products. Harnessing this combined passion and talent will further fuel the studio and Zynga as a key development leader in India.”
Zynga’s India studio is responsible for some of the company’s most lucrative properties, including FarmVille, Empires & Allies, and Draw Something. The company also has offices in Ireland, Turkey, and Canada, in addition to several studios in the U.S.
The India office upgrade comes on the heels of Zynga’s prolific “turnaround,” an ambitious restructuring of company priorities that saw the acquisition of number of smaller studios. The turnaround appears to be paying off greatly, too, as Zynga posted record earnings in Q1 of this year. With $265 million in revenue for the first three months, 2019 is likely to be one of Zynga’s best years ever.
“Our turnaround is complete, and now we're super focused on growing Zynga through live services, building and buying new forever franchises, and then investing in emerging platforms, technologies, and markets,” Zynga president of publishing Bernard Kim told GameDaily in May. “These are the three major pillars that we're going after with regards to growing the company. And we really believe that Zynga's position is incredibly strong in those areas.”
Zynga’s recent success seems to be aligned with consistent annual growth within the mobile market. According to mobile analyst group SensorTower, global app revenue is up 15% year-over-year for the first half of 2019. Revenue generated by Apple’s App Store and the Google Play market hit nearly $40 billion over the last six months, pointing to an increasingly lucrative mobile sector. Given these numbers, Zynga’s record quarter is certainly impressive, but it may be a byproduct of a generous market. Paired with the company’s strategic “turnaround,” Zynga appears to have created a perfect storm for growth in a welcoming mobile environment, the result of which is Zynga’s new studio space.
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