Report: US consumers spend over $9B on games in Q3 2019 (NPD)

Total spend was up just one percent, as GTA V, Borderlands 3 and Minecraft helped software, but Switch success couldn't offset hardware losses.

Total US consumer spend within the games industry saw just a one percent year-over-year increase during the third quarter of 2019, The NPD Group has reported.

Between July and September of this year, spending across hardware, software and digital content reached $9.18 billion. Year-to-date spending between January and September now stands at $27.9 billion, which also represents a one percent increase from the same period in 2018.

For Q3, spend on video game content alone came in at $8.1 billion, a three percent increase from the same three months last year, while year-to-date spending also saw a year-over-year three percent increase at $24.7 billion.

Games which were the best performing during the period include Borderlands 3, Candy Crush Saga, Fortnite, Grand Theft Auto V, Madden NFL 20, Minecraft, NBA 2K20, and Pokémon Go.

But Q3 also saw sluggish hardware sales despite the continued success of Nintendo Switch. The quarter saw a hardware sales figure of $575 million, a 22% drop, while year-to-date sales fell by 23%.

Borderlands 3 was 2K's fastest-selling title and broke PC records for the publisher
Borderlands 3 was 2K's fastest-selling title and broke PC records for the publisher

Sales of accessories, such as controllers, headsets and more, were down three percent in Q3 to $390 million, with spending for the year so far on accessories also down by three percent to $1.3 billion. That said, spending on accessories has also reached its third highest total in history, behind the YTD figures from 2008 and 2018.

“Thanks to growth in video game content spending across mobile and subscription services, the U.S. video game market has continued to grow, despite cyclical challenges and tough comparable sales from last year,” said NPD analyst Mat Piscatella.

“Growth in digital content spending on consoles has also been remarkable, driven by live service games that are building consistent engagement ties with consumers. These factors have allowed the industry to reach growth, despite challenges in other categories of spend.”

With the Q4 onslaught now in full swing and Black Friday and Christmas on the horizon, expect a significant pick up quarter-over-quarter in sales as well as a strong finish to 2019, despite it being an end of year that will feel like the quiet before next year's new console storm.

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Johnny Cullen is a freelance writer and author from Derry, Northern Ireland who has written for Eurogamer, VG247, Official PlayStation Magazine UK, and so many more since July 2009. Come @ him about The Last of Us, Metal Gear Solid 3, Jonsi and Alex, or the Four Horsewomen of WWE on Twitter @JohnnyCullen.

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