Automated App Ads: Drive downloads at scale with a powerful automated solution
In the highly-competitive landscape of online advertising, every ad needs to drive value. As gaming audiences become more diverse, it’s not just about who’s playing, but how and why they play as well. Ads should give players a flavor of what a game is about, but to drive downloads and achieve results, they must be seen by the right audience at the right time or the message gets lost. As advertisers scale campaigns to reach bigger and broader audiences, things become complex; more time is needed to drive campaigns, audiences can overlap, and potential players might miss out on seeing certain ads entirely. That’s why we created Automated App Ads.
Built on powerful machine learning, Automated App Ads helps gaming developers and publishers of all sizes to optimize app ad campaigns and scale efficiently. Advertisers can set campaign parameters to allow for broad audiences and placements across Facebook, Instagram and Audience Network, then set an optimization goal for delivery systems to steer toward. Machine learning predicts the most valuable opportunities based on incoming data in real time, adjusting to drive campaign performance.
Achieving the best-possible performance for a campaign requires time to monitor, tweak, and hone multiple campaigns at once. While multiple campaigns can also lead to audience overlap, preventing efficient budget allocation. This becomes especially tricky at scale, for businesses and marketing teams of any size.
Automated App Ads can optimize in real time, helping to take the strain off time-consuming tasks for campaign management. The simplified campaign structure of one campaign, one ad set, and one ad also helps prevent audience overlap and reduces the number of campaigns required to get results, so budgets are spent effectively.
Automatically test and deliver dynamic creative
Creative is an important part of any campaign; it’s the first hint to potential players that a game is right for them. With Automated App Ads, you can upload up to 50 ad creatives, five text, and five headline variants, and Dynamic Creative Optimization will automatically test the best combinations, delivering the top-performing variations to relevant audiences.
Reach more people
Simply input the app store to drive people to, country, and optimization goal, and machine learning will help to reach valuable people. With Automatic Placements, the system delivers ads at the lowest cost across Facebook, Instagram and Audience Network.
A new way to optimize to achieve advertising goals
If the campaign’s goal is to drive volume of installs and value of downstream events, optimization App Installs with Events balances both in a single campaign. Automated App Ads also brings improved delivery models for app install, app event, and value optimization.
Gaming partners see success with Automated App Ads
Games studios of all sizes have already seen positive results by migrating to Automated App Ads, and had really positive feedback to share with us as well. In early tests, Etermax ran Automated App Ads using the app installs with app events optimization to drive volume of installs and value of lower funnel events for one of their biggest games: Trivia Crack 2. Nahir Garcia, their Head of User Acquisition commented that Automated App Ads helped drive 150K incremental installs, 22% higher return on investment, and 20% higher lifetime value on average.
Ilyon also utilized Automated App Ads to help grow their game Cube Rush Adventure, leading to 150% more installs and 29% higher return on ad spend compared to their normal app ad campaigns. User Acquisition Manager Reut Leibel noted that because of the automation of creative testing, they were able to sustain performance throughout the duration of their Automated App Ads campaign.
Start using Automated App Ads
Automated App Ads is currently available for app install objectives, with more features to be announced. We recommend running an A/B split test to see how Automated App Ads performs against your business-as-usual manual app ads campaign setup. More information on setting up a test, best practices, and step-by-step instructions to get started can be found on the Facebook Help Center or by visiting our Facebook Gaming hub page at fb.gg/aaa.
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