MiHoYo's smash 2020 hit has averaged $1 billion in revenue every six months.
Genshin Impact from developer miHoYo has surpassed $3 billion in global revenue on mobile platforms, according to a new report from analytics group Sensor Tower. The milestone comes less than two years after the game’s September 2020 launch, making it one of the most successful mobile titles of the last several years.
It’s a considerable achievement, though it still trails in global revenue generation rankings to mobile juggernauts Honor of Kings and PUBG Mobile in second and first place, respectively.
Despite not being the frontrunner, there’s no denying it reached this height at an incredibly fast rate. Craig Chapple, mobile insights strategist from SensorTower noted that this now puts Genshin Impact in esteemed company.
“There are few mobile titles that have achieved this milestone, let alone 18 months after launch,” Chapple told GameDaily. “ It’s an exclusive club of titles that have surpassed the landmark, that includes the likes of PUBG Mobile, Honor Of Kings, Clash Of Clans, Candy Crush Saga, Monster Strike and Puzzle & Dragons, which have long since surpassed the figure.”
Chapple also noted that at the rate Genshin Impact is going, it’s liable to pass $4 billion later this year.
It’s impressive to see the kind of growth that Genshin Impact has had in such a short time, amassing a huge global player base with the most player spending coming from three key regions in the west, and east.
China is responsible for most of Genshin Impact’s lifetime revenue at 30.7%, followed by Japan at 23.7%, and the United States in third at 19.7%.
Globally across mobile storefronts, revenue for Genshin Impact comes mainly from App Store customers, though only just, as it is a 50.5% to 49.5% split between the App Store and Google Play Store, respectively.
The App Store gets its edge in China, where 65.7% of players use it for their in-game purchases. Just 34.3% of total player revenue in China comes from the Google Play Store.
Genshin Impact’s deep narrative and characters, stylish presentation, and a combat system capable of keeping long-term players constantly engaged all work to grow its loyal player base.
“There are few other experiences like Genshin Impact on mobile, and miHoYo has been able to leverage its experience in RPG development to create what has quickly become an international blockbuster,” said Chapple.
“What has really kept players around for the long-term is the regular release of new content and characters,” he continued. “This ensures players are kept engaged with a variety of activities to keep them busy, along with a sense of progression, while the story and strong cast of characters helps keep players spending, with Event Banners providing a limited time opportunity to obtain certain featured characters and weapons.”
Its cross-save functionality also stands as a key factor, allowing players to move back and forth between console, PC, and mobile platforms. It’s a boon for players to have that convenience, especially when factoring in how co-op gameplay is a big part of Genshin Impact.
MiHoYo has even worked to further align its mobile, PC, and console communities through crossover events, where it notably added PlayStation’s Aloy as a free character available to all players.
Meanwhile, though developer miHoYo usually provides periodic large updates, it recently announced that the upcoming update 2.7 will be indefinitely delayed, as a COVID lockdown in Shanghai, where the developer is based, has slowed its progress.
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