PUBG's Brendan Greene to head new PUBG Special Projects division

PlayerUnknown's Battlegrounds to spin up an R&D division for Greene to run in Amsterdam.

PlayerUnknown's Battlegrounds Creative Director, Brendan Greene, has announced that he's passing PUBG's creative torch (chicken, really) to Taeseok Jang, who had been art director on the battle royale game for three years prior to this announcement.

According to Greene's Twitter, he will be heading up a brand new division within PUBG Corp called PUBG Special Projects. This division, according to Greene, will be dedicated to "research and game development."

"We are tasked with exploring, experimenting, and creating new technologies, pipelines, and gameplay," Greene said in the update. "But for me, it is more than that. Together with a team of game developers and researchers, we will explore new possibilities of interaction and connection within the game space."

Greene taking a step back from PUBG appears to be a natural evolution of his role, especially as he's no longer as public-facing as he used to be. Back when the feud between PUBG and Fortnitefirst started to heat up in September 2017, Greene was vocal about his distaste of there being relatively little protection for IP in the game industry.

"There's no intellectual protection in games," Greene said on Radio 1's Gaming Show, as per GamesIndustry.biz. "In movies and music, there is IP protection and you can really look after your work. In gaming that doesn't exist yet, and it's something that should be looked into.

"Some amazing games pass under the radar. Then someone else takes the idea, has a marketing budget, and suddenly has a popular game because they ripped off someone else's idea. I think it's something the industry needs to look into.

"You're protecting the work of artists basically. Games are art for a large part, and so I think it's important they're protected."

In May of 2018, PUBG Corp. attempted to slam the legal banhammer down on Epic Games Korea, barring Fortnite from a Korean release for a month and a half. PUBG Corp finally let up at the end of June 2018, which could be due in part to how well the PUBG Mobile game was doing on Android. Greene has been largely quiet in the media since then.

There's no word on what PUBG Special Projects will be or what they'll be working on, other than the emphasis on R&D.

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Editor-in-Chief

Amanda has been meandering around the game journosphere since 2010, mostly covering indie games, culture, and industry news. These days, she talks about the business of making games through a critical cultural lens. She adores RPGs, weird narrative indie games, and strategy games that take forever to learn. Amanda is also the editor-in-chief of SuperParent. You can find her on Twitter as @AmandaFarough or you can email her at amanda.farough@gamedaily.biz.

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