Sekiro sells over 2 million copies in less than 10 days

From Software's game sales have snowballed from good to great to massive over the last 10 years.

From Software has shown, once again, that the masocore genre rakes in serious cash. In a little under two weeks since launch, Sekiro: Shadows Die Twice has managed to sell over two-million copies. Each time that From Software releases another "Souls" style game, their launches pick up speed faster and faster.

Demon's Souls sold over 280,000 copies in North America by April 2010, nearly three times as many as Atlus originally anticipated. Dark Souls took a year to reach 1.19 million sales in North America and Europe. Dark Souls II sales figures doubled its predecessor in the same time span, with 2.5 million copies sold worldwide. (It's a bit odd that the reported sales figures went from North America and Europe to worldwide over the course of three games and two publishers.) And Dark Souls III, which was released in March 2016 (and on PC in April 2016), reached worldwide sales of 3 million copies in just 2 months.

Sekiro is on course to blow Dark Souls III numbers out of the stratosphere. Assuming full-price ($59.99 USD) sales, Sekiro is netting up to $84 million after 30% digital storefront fees (manufacturing and wholesale would see Activision taking in even less per copy sold). Because the game industry is secretive about budgets and marketing spend, there’s no way to know if the publisher has broken even on Sekiro expenses, but it’s probably getting close.

"Sekiro: Shadows Die Twice has brought something very special and unique to Activision’s portfolio of games. It’s been an honor to work with FromSoftware to help introduce a brand-new franchise to gamers around the world,” Michelle Fonseca, Vice President of Product Management and Marketing at Activision, said in a statement. “The fans have made Sekiro: Shadows Die Twice one of the most incredible game launches of 2019 thus far. The game has performed well on all platforms including PC and we’re excited by the continued support from gamers and critics alike. It has been gratifying to see the enjoyment from fans when they overcome each challenge.”

The critical reception for Sekiro has been positive overall, especially from long-time fans of the masocore genre and From Software's approach to nonlinear storytelling and punishing combat. Sekiro has also been the nexus of an important, albeit misunderstood, conversation about accessibility and difficulty in "Soulsborne" games, with a number of people conflating the two concepts.

A number of game developers have come forward and said that accessibility doesn't compromise their individual creative approach to games. And even though Sekiro may have been the match on the kindling, it isn't the first time that the industry has asked questions about accessibility, including standards around subtitles.

Sekiro's sales figures are an impressive feat, especially as Activision Blizzard face intense scrutiny and industry frustration around the mass layoffs in February. And since Activision Publishing's portfolio has all but dried up, Sekiro is a win the company desperately needs.

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Editor-in-Chief

Amanda has been meandering around the game journosphere since 2010, mostly covering indie games, culture, and industry news. These days, she talks about the business of making games through a critical cultural lens. She adores RPGs, weird narrative indie games, and strategy games that take forever to learn. Amanda is also the editor-in-chief of SuperParent. You can find her on Twitter as @AmandaFarough or you can email her at amanda.farough@gamedaily.biz.