Sony to sell in-game ad space in free-to-play titles
The move follows similar news from competitor Microsoft.

The move follows similar news from competitor Microsoft.
After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
The first round of ads will provide feedback for future business partners, assuming it proves profitable enough.