Creative diversification and differentiation
Article written by Lewis Tutssel, Head of Gaming, Creative Shop, EMEA at Meta.
Article written by Lewis Tutssel, Head of Gaming, Creative Shop, EMEA at Meta.
Authors: Krystel Bitar, Global Gaming Product Marketing Manager, Facebook Gaming at Meta and Jueling Ye, Global Gaming Product Marketing Manager, Facebook Gaming at Meta
The move follows similar news from competitor Microsoft.
After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
The first round of ads will provide feedback for future business partners, assuming it proves profitable enough.