It's not enough to guess at what motivates Asian gamers -- it's important to look at the data. Niko Partners Senior Analyst, Daniel Ahmad, weighs in on what the data says about Chinese and Southeast Asian gamers.
Despite controversy around both games, NetherRealm Studios' Mortal Kombat 11 and Sony Interactive Entertainment Bend Studio's Days Gone were April's first and second best-selling games, respectively.
Published
, by
Ana Valens
Analytics group Newzoo announces Gamer Segmentation, a new way to categorize game enthusiasts.
Published
, by
Sam Desatoff
Epic Games Store is giving away free games, something we've seen before with PlayStation and Xbox. Newzoo and SuperData weigh in on how this practice has given games new life.
Published
, by
James Brightman
Last year has broken the record for previous spending figure ten years earlier, new report from analyst firm says.
Published
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Johnny Cullen
The HTC Vive was never an exclusive partner to Valve, but it certainly played a major role in early SteamVR adoption. The release of the Valve Index raises some questions about the future of this relationship, and Vive's next move is evident in free Viveport trial.
Published
, by
Joseph Knoop
Despite Google saying the platform has won publishers over, there may be a bit more push-back and resistance than originally was communicated.
Published
, by
Johnny Cullen
The end of the console generation is coming, shifting more emphasis from hardware to major releases.
Published
, by
Mike Futter
It will still take some time while individual games get approved, but it's a significant win for Nintendo, and could point towards their hopes for mobile gaming success in China.
Published
, by
Joseph Knoop
Newzoo's 2018 update to its top 25 public games companies was unveiled on Wednesday, with Tencent and Sony leading the list. Google and Apple also showed impressive growth, suggesting the two will grow as major players in the gaming industry as 2019 continues.
Published
, by
Ana Valens
