The company plans to expand from VR into AR with its next project.
In 2020, the location-based mobile juggernaut is on track to overtake last year's record-breaking performance.
The implications of the news are enormous. A trio of industry analysts weigh in.
AR analyst Lewis Ward explains why the company has been experiencing troubles in recent months.
Oculus says that Sanzaru will maintain its autonomy. Analysts praised the move as another smart decision following the acquisition of Beat Games.