The analyst group has published a number of expectations for the coming year in the Asian games industry.
The region is expected to grow its gaming population to more than 320 million people in the next five years.
It's not enough to guess at what motivates Asian gamers -- it's important to look at the data. Niko Partners Senior Analyst, Daniel Ahmad, weighs in on what the data says about Chinese and Southeast Asian gamers.
Daniel Ahmad, Senior Analyst at Niko Partners, moderated a wide-ranging panel during Casual Connect London dispelling myths and inviting understanding about the Eastern gaming market.