Back at the company he helped create, Adham explains how Blizzard crafts both a people-oriented company and gameplay-focused portfolio in a new age of game development.
How different would the BlizzCon reaction have been had we seen that Diablo 4 announcement?
Activision had high expectations for Destiny 2: Forsaken revenue, but revealed it's less than impressed with actual revenue generated by the title as the game 'under-performed expectations' according to the Q3 2018 earnings call.
Big caveat: if the Chinese government doesn't start approving game licenses, that Chinese mobile market is going to remain under-served from triple-A Western companies.
It's impossible to ignore mobile these days, and Blizzard is diving in with aplomb. Fret not: they have many development teams and they're not all dedicated to mobile.
While cross-play for Overwatch isn't imminent, the decision means Blizzard is more actively exploring their options across platforms.
But, seriously... what's the deal with Diablo Immortal. (Let's talk about it.)
Blizzard expands its NetEase partnership with a new Diablo game that is poised to be big in Asia
Thanks to a focus on a continuing revenue model, Activision Blizzard's market value has grown by over $50 billion since 2012.
Activision triumphs digital sales, but UK boxed sales hit a new low.