Lifetime value is the most important metric of a free-to-play mobile game's long-term success, according to Tilting Point's CEO, Kevin Segalla. Integrating both the technology and Gondola's key staff will help build out LTV success for the publisher's diverse partnerships with developers.

Published 6 months ago, by

Amanda Farough

Nintendo tests $4.99 subscriptions for Mario Kart Tour just one week after Apple Arcade launch

Nintendo continues to experiment with its mobile offerings after big successes and recent stumbles.

Published 7 months ago, by

Mike Futter

Defining 'hyper-casual' as a genre and exploring its long-term viability [Industry Contributor]

Managing editor of WeQ Studios, Sven Lubek, lays out what hyper-casual is, explores its long-term viability, and addresses the monetization concerns surrounding hyper-casual games.

Published 8 months ago, by

Sven Lubek

3 Research-Backed In-App Game Monetization Trends [Sponsored]

Facebook's director of EMEA publisher solutions weighs in on what the research says about monetization trends for in-game purchases.

Published 9 months ago, by

Steve Webb

Zynga celebrates Farmville's 10th anniversary

Zynga's free-to-play empire began with an innocuous farming sim. Since then, the mobile market has changed drastically, but after some rough periods, the mobile publisher has managed to stay afloat.

Published 10 months ago, by

Sarah LeBoeuf

Wizards Unite lands impressive launch, but can't touch Pokémon Go

Niantic's highly anticipated AR game Harry Potter: Wizards Unite is now live on iOS and Android. While the game is performing well in terms of revenue and downloads, its success lingers behind Pokémon Go due to AR's increasingly mainstream success.