The move comes after years of avoiding Valve's digital storefront.
Over the last year or so, Valve has been making attempts to tackle the ever-present specter of discoverability.
The event looks to fill the hole left by E3's cancellation. Indies tell GameDaily that the Steam Game Festival is now more important than ever amid the pandemic.
The practice is "irresponsible," says Nicholas Laborde of Raconteur Games.
Indie devs have long questioned the relevance of user reviews, and the latest case simply fans the flames.
Mike Rose, director of indie publisher No More Robots, weighs in on Valve's newfound focus on discoverability.
The opt-in feature is available to all "outlets, big and small," Epic's Steve Allison told GameDaily.
With Valve's Steam no longer an uncontested digital storefront, the market appears to be shifting.
Sekiro, GotY at The Game Awards, was among the best-selling, but live-service games and perennial favorites dominated the charts over the last year.