Embracer Group continues its impressive expansion and looks to break into the VR business.
The announcement has been met with near-universal negativity, with critics calling the move dangerous. VR analyst Lewis Ward weighs in on the controversial news.
The company plans to expand from VR into AR with its next project.
In 2020, the location-based mobile juggernaut is on track to overtake last year’s record-breaking performance.
The implications of the news are enormous. A trio of industry analysts weigh in.
For SuperData’s Carter Rogers, this development is unsurprising.
AR analyst Lewis Ward explains why the company has been experiencing troubles in recent months.
IDC analyst Lewis Ward believes the deal could result in more robust single-player AR content while we endure the COVID-19 pandemic.
The jury is still out on whether Alyx can significantly move more VR headsets, but industry veteran Ben Hoyt does believe Valve’s newest Half-Life will mark the beginning of new consumer interest in the tech.
Despite Half-Life: Alyx receiving significant critical praise, some analysts don’t see it moving the needle on VR.
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