'Arizona Sunshine' developers spin up location-based VR publishing company

With virtual reality headsets lagging in home sales, why not dig deeper in arcade and location-based VR?

Vertigo Games, the developer behind Arizona Sunshine on HTC Vive (a wildly successful VR first-person shooter), has announced that it has started a new company called Vertigo Arcades, which will publish location-based VR games (larger scale and arcade-based, specifically) and provide tech services to help developers create “free-roaming location-based (LB) VR titles.” The Rotterdam studio has created a content launcher (VR Arcade Suite) and an API for “integrating a variety of key arcade features like tracking systems, peripherals, spectator and mixed reality functionality.”

In an interview with GamesBeat, Managing Director Richard Stitselaar said, “We built this tool set that makes it very easy for a developer and for the operator to get the game running. In the end, the operator wants as many minutes as possible where they can get people into a session. Most developers in VR are still indie developers, and they don’t have a lot of cash or people available to support all kinds of different tracking systems and peripherals.”

Vertigo Arcades has signed on a handful of recognizable VR arcade games, including Space Pirate Trainer, Island 359, and the upcoming A Fisherman’s Tale by Innerspace VR/ARTE France. Their own title, Arizona Sunshine, will re-launch this summer as a “large-scale, warehouse VR,” which will be an untethered experience, allowing for free movement and real-world interaction. Vertigo Arcades has customers in 300+ VR arcades in 40 countries worldwide. It will be demonstrating the newest version of Arizona Sunshine at Gamescom in Cologne on August 21.

Location-based VR is certainly gaining more purchase as more developers (and investors) take note of how to make more money from arcade experiences, rather than relying on headset permeation (which will take many more years to reach the saturation required for that). Spaces, headed by former DreamWorks Animation execs, is bringing these kinds of location-based experiences to the public, as well. “Spaces is charging about $25 per ticket for an experience that can range from 15 to 30 minutes, but the price is partially dependent on region, market, and demand.”

With VR adoptability still firmly stuck at the early end of the bell curve, VR companies pivoting to bring their tech to arcades is a much better bet than praying for discoverability and coming up short on payroll.  

Managing Editor

Amanda has been meandering around the game journosphere since 2010, mostly covering indie games, culture, and industry news. These days, she talks about the business of making games through a critical cultural lens. She adores RPGs, weird narrative indie games, and strategy games that take forever to learn. Amanda is also the managing editor of SuperParent. You can find her on Twitter as @AmandaFarough or you can email her at amanda.farough@gamedaily.biz.