Casual Connect London is coming in May. Don't miss our many sessions including one by MoPub's Vincent Pagnard-Jourdan, Head of Publisher Partnerships.
Casual Connect Europe is returning to London this year. From May 28 - 30, at the Queen Elizabeth II Centre, there will be over 100 leaders from both established and emerging markets of the games industry sharing best practices and insights into game design, esports, next-generation technology, funding, mobile ecosystems, and more. The
Today, we're happy to share that Casual Connect London will feature a session from MoPub's Vincent Pagnard-Jourdan, Head of Publisher Partnerships. MoPub provides mobile app publishers and developers across the globe with tools and solutions to maximize their ad revenue. In his talk during the Growth Track,
"In the past two years... while casual gaming apps kept growing and topping the charts, we’ve seen the emergence of ad-supported hyper-casual games surpassing traditional mobile games in popularity," Pagnard-Jourdan noted. "This was made possible by the simple, easy-to-grasp mechanics of these games (creating a very low barrier to entry for users), while at the same time app publishers have leveraged ad formats such as rewarded video or fullscreen ads that yield high CPMs. The income generated from these ads can then be reinvested in user acquisition to further fuel the growth of their user base, creating a continuous growth cycle."
Casual Connect is now part of the Greenlit Content family (GameDaily's parent company). The show is continuing to broaden its focus, but at its heart, the event series has always been about meeting with peers in the games business. Casual
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