Call of Duty to make its F2P mark on mobile with iOS and Android

Nearly one year after Fortnite: Battle Royale made its debut on mobile, Activision has announced a partnership with Tencent to launch Call of Duty: Mobile as a free-to-play iOS and Android title.

Call of Duty is coming back to mobile, and this time around, it’s featuring the best of Call of Duty’s multiplayer from over the years. A new free-to-play mobile game called Call of Duty: Mobile was announced for Android and iOS on Monday, bringing Activision and Tencent together to develop the game.

In a press release obtained by GameDaily.biz, Activision announced Call of Duty: Mobile will star "maps, modes, weapons, and characters from across the Call of Duty franchise," including favorites both Infinity Ward's Modern Warfare series and Treyarch's Black Ops franchise. Team Deathmatch, Search and Destroy, and Free-For-All game modes are currently planned for the mobile game, along with such iconic maps as Nuketown, Crash, and Hijacked. Alongside multiplayer combat, Call of Duty: Mobile will have "more modes of play to be announced soon,” according to Activision’s press release.

Tencent's Timi studio will handle development, and the game will be built in the Unity engine. Interested players can sign up for Call of Duty: Mobile's pre-registration to keep up with new updates and enter a public beta coming to “select regions” this summer. The final game will release in North America, South America, and Europe, among other areas.

“We are delivering the definitive, first-person action experience in a new mobile title with incredible graphics and visceral Call of Duty gameplay,” Activision's vice president of mobile Chris Plummer said in the press release. “Together with the amazing team at Tencent, we’re bringing together a collection of the most beloved maps, competitive modes, familiar characters and signature weapons from across this storied franchise into one epic experience for the first time on mobile.”

Meanwhile, Tencent’s senior vice president Steven Ma stressed in the press release that the company's team "couldn't be happier" working alongside Activision on the upcoming Call of Duty title.

“With our expertise creating games custom-built for mobile players, we’re excited to deliver a new, feature-packed Call of Duty experience that all types of fans will enjoy,” Ma explained.

It’s no surprise that Activision wants to move into the core mobile gaming market. By February 2019, Fortnite's iOS app earned $500 million in revenue in less than a year, according to GamesIndustry.biz. SensorTower reports that the iOS app earned $31 this past February alone. Meanwhile, Tencent's mobile rendition of PlayerUnknown's Battlegrounds, PUBG Mobile, landed $32.5 million in total revenue across iOS and Android in November 2018, GamesBeat notes. By the holiday season, the game earned $158 million in total revenue between both Android and iOS.

Granted, Call of Duty: Mobile doesn’t feature a battle royale mode as of yet. But Call of Duty remains one of the most popular franchises in gaming. It’s a safe bet for scoring revenue, downloads, and brand visibility before this year’s Call of Duty installment.

For more stories like this one delivered straight to your inbox, please subscribe to the GameDailyBiz Digest!

Ana Valens is a games journalist from Brooklyn, New York. Her coverage at GameDaily.biz specializes in player-developer relations, long-term business trends, and gender issues in the gaming industry. Alongside her frequent contributions to GameDaily, her work has appeared at the Daily Dot, Dot Esports, Waypoint, Rolling Stone's Glixel, and Fanbyte.

GameDaily Connect Sponsors
Partners