The mashup marks a shift in Nintendo's attitude towards streaming, as the publisher has been slow to embrace one of this generation's biggest features.
The Nintendo Switch is topping the sales charts, but there’s no denying that when it comes to some modern features, the big N tends to be behind the times. While Microsoft and Sony have embraced streaming and made it easy for content creators, Nintendo hasn’t been quite as enthusiastic about it.
However, a new partnership between Nintendo and streaming giant Twitch might be a sign of changing times.
As of yesterday, Twitch Prime members can get one free year of Nintendo’s online service, which allows gamers to access online multiplayer, cloud saves, and other features. This is in addition to Twitch’s existing amenities, like “free PC games and in-game loot for blockbuster games, a Twitch channel subscription, and more every month, plus all the benefits of Amazon Prime.”
In true Nintendo fashion, the method of activating the free year of online service via Twitch Prime is a bit convoluted. As the press release explains, “Twitch Prime members can claim three free months of Nintendo Switch Online when they visittwitch.amazon.com/nintendo. After 60 days, they can come back to get another nine months of Nintendo Switch Online, for a total of 12 months.”
Members who already have a Nintendo Online subscription can add those months to their current total. It doesn't work for family accounts, however. There are two deadlines to keep track of: the first three months must be claimed by September 24, 2019, and the final nine months have to be activated by January 22 of next year.
The team-up is in stark contrast to Nintendo’s previous attitude towards content creators; in the early days of the Switch, streamers were being hit with takedown notices left and right. Late last year, however, Nintendo ended its contentious Creator’s Program and promised to make it easier for streamers to monetize gameplay videos. With longtime NOA boss Reggie Fils-Aime set to retire and Doug Bowser taking his place, it may be the dawn of a new era at Nintendo -- one that embraces streaming.
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