Watch: The Secret Sauce of Living Games

At Casual Connect London, Matt Casey, Senior Product Manager at Runescape publisher Jagex, talked about a player-driven development ethos. Check out the video.

British video game developer Jagex has been around for nearly 20 years, and for 18 of those it's come to be known for its renowned massively multiplayer online title, Runescape. Companies like Jagex that have been entrenched in the MMO space have effectively been dealing with "games-as-a-service" before it became a "thing." In a special talk at Casual Connect London, Matt Casey, Senior Product Manager at Jagex, talked about how live service games have evolved to become living games, and at the heart of that is the community itself.

"It's one of our corporate values at Jagex: we're player-obsessed," he said. Jagex has provided updates to Runescape almost every single week for the last 18 years. By empowering players, Jagex has managed to keep its community engaged for the long game. These players have a visible impact on shaping the game, and they've become Runescape's biggest evangelists.  Check out the full talk below in which Casey explains the lessons learned from Jagex's living game philosophy. 

Casual Connect is now GameDaily Connect -- stay tuned for more information on GameDaily Connect in Disneyland, August 27-29.

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Editor-at-large

James has been covering the games industry since the early 2000s and was most recently the editor of GamesIndustry.biz. He loves Zelda, Metroidvania-style games, action adventure and single-player narratives. He's also the proud father of twin boys and is obsessed with good coffee and Yankees baseball. You can reach him @bright_pixels on Twitter or you can email him at james.brightman@gamedaily.biz.

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