Saturday 23, February 2019

ArenaNet, EA's FireMonkeys face significant layoffs
Chinese government once again freezes new game approvals
EA: YouTube creator's Anthem video removed for disclosure failure, not content [UPDATE]
Spectator Mode: Hearthstone Masters, Team Liquid and Twitch, Fortnite World Cup
Reggie Fils-Aime retiring from Nintendo of America, Doug Bowser to step in

Facebook Twitter Instagram LinkedIn





News
Podcast
Development
Publishing
Esports
AR/VR
Mobile
Culture

Jeremy Parish

All Stories By: Jeremy Parish

Publishing
Culture
Feature

With Super Smash Bros. Ultimate, Nintendo's Longest Ploy Pays Off

Decades of cautious brand management have resulted in a crossover with surprisingly little flab.

Published 2 months ago, by

Jeremy Parish

Jeremy Parish is a senior creative director at Greenlit Content and co-host of the Retronauts podcast. He’s been writing about video games for 20 years and playing them for nearly twice that. Find him on Twitter as @gamespite.

Event Partners

Jeremy Parish

With Super Smash Bros. Ultimate, Nintendo's Longest Ploy Pays Off

Jeremy Parish

D.I.C.E. Summit 2019

Sign Up For Our Newsletter