Sam Desatoff

All Stories By: Sam Desatoff

Stop paying for players you're already acquiring

This article is part of a series from Facebook Gaming, curating the most up-to-date best practices and recommendations for navigating a digital ad landscape where user-level data is limited. Please keep an eye out for future articles in the coming weeks.

Sam Desatoff


Sam, the Editor-in-Chief of, is a former freelance game reporter. He's been seen at IGN, PCGamesN, PCGamer, Unwinnable, and many more. When not writing about games, he is most likely taking care of his two dogs or pretending to know a lot about artisan coffee. Get in touch with Sam by emailing him at or follow him on Twitter.