After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
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By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
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Games have evolved massively over the last few years.
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Facebook looks at what's caught the attention of mobile gamers around the globe during the COVID-19 pandemic.
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Shelter-in-place and social distancing measures have led to a surge of new gamers as people look for new forms of entertainment.
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