After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
Games have evolved massively over the last few years.
Facebook looks at what's caught the attention of mobile gamers around the globe during the COVID-19 pandemic.
Shelter-in-place and social distancing measures have led to a surge of new gamers as people look for new forms of entertainment.