All Stories By: Sponsored by Facebook Gaming
Help drive downloads and boost sales this holiday season
After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
The evolution of ads measurement: Marketing in a privacy-first world
By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
Engaging console gamers: How to structure your ads to be more effective
Games have evolved massively over the last few years.
How existing gamer behavior has shifted as a result of COVID-19
Facebook looks at what's caught the attention of mobile gamers around the globe during the COVID-19 pandemic.
New gamer insights to help grow your 2021 business
Shelter-in-place and social distancing measures have led to a surge of new gamers as people look for new forms of entertainment.