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Creative diversification and differentiation

Article written by Lewis Tutssel, Head of Gaming, Creative Shop, EMEA at Meta.

Published  1 month ago, by 

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How Belka Games adjusted targeting to better reach players across the globe

Published  January 3, 2022, by 

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Help drive downloads and boost sales this holiday season

After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.

Published  October 14, 2021, by 

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The evolution of ads measurement: Marketing in a privacy-first world

By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming

Published  August 23, 2021, by 

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Engaging console gamers: How to structure your ads to be more effective

Games have evolved massively over the last few years.

Published  July 26, 2021, by 

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New gamer insights to help grow your 2021 business

Shelter-in-place and social distancing measures have led to a surge of new gamers as people look for new forms of entertainment.

Published  January 14, 2021, by 

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Test creative to optimize and drive campaign results

Published  December 13, 2020, by 

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Improve marketing efficacy for your game with a diversified strategy

Published  December 10, 2020, by 

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