Article written by Lewis Tutssel, Head of Gaming, Creative Shop, EMEA at Meta.
“Life is more fun when you play games.” That’s the motto of developer and publisher–and one of AppLovin’s partner studios–Belka Games. Belka Games wanted to drive potential players to its hit mobile game Clockmaker, a match-three puzzle game. To do this, the company used Facebook Automated App Ads, which are designed to help achieve the […]
After what’s been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.
By Rory Donegan and Sharad Jaiswal, Marketing Science Partners at Facebook Gaming
Games have evolved massively over the last few years.
Facebook serves as a powerful cornerstone for advertising, offering access to gamers worldwide, best-in-class User Acquisition (UA), and the ability to convert and monetize efficiently through advertising. This can help create continued game growth for Facebook’s partners as a priority. One of the ways they’re fostering this is through motivation-led advertising creative. The key to […]
Facebook looks at what’s caught the attention of mobile gamers around the globe during the COVID-19 pandemic.
Shelter-in-place and social distancing measures have led to a surge of new gamers as people look for new forms of entertainment.
Compelling digital creative isn’t only more enjoyable for audiences, it’s better for businesses. Great ads help drive engagement and boost efficiency in online auctions by lowering KPIs such as cost per ad recall and cost per action. But what makes for great creative? It can be difficult to understand what makes ads resonate and how […]
To keep players interested in your games, it helps to offer diverse gameplay–whether that’s new characters, exciting level designs, or special events. Diversifying your marketing strategy is just as important. That’s what Hyper Hippo discovered when marketing their title AdVenture Capitalist. Historically, the developer leveraged a mixed-model strategy to monetize their AdVenture games. But their […]
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