Although King remained mostly the same, both Activision Publishing and Blizzard took significant hits to segmented net revenue this quarter, leading to an overall decline for Activision Blizzard.
With Pearce and Mike Morhaime now out, it’s the end of an era for the venerable studio.
The former Blizzard boss acknowledges that crunch is not sustainable, and Blizzard itself has said it aims to be a ‘no-crunch team.’
Candy Crush maker King is starting to rebuild its user base after sliding for seven straight quarters.
The publisher joins Sony and Microsoft in not having a booth, but will still have a private presence; EA returning to LACC.
‘Our first quarter results exceeded our prior outlook reflecting strong operating discipline,’ CEO Bobby Kotick said on the investor earnings call. The Q1 2019 financial report comes three months after Activision Blizzard laid off nearly a thousand people.
Corporations asking employees to share health data is the new norm, putting the onus on individuals to protect themselves.
From Software’s game sales have snowballed from good to great to massive over the last 10 years.
Nearly one year after Fortnite: Battle Royale made its debut on mobile, Activision has announced a partnership with Tencent to launch Call of Duty: Mobile as a free-to-play iOS and Android title.
The study is a familiar one to market researchers, but raises questions about in-game advertising’s impact and what demographics companies should increase focus on.
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