For mobile analyst group Sensor Tower, the companion app represents a way for publishers to bridge the gap between multiple platforms.
Sensor Tower tells GameDaily that developers of any location-based AR titles should consider a similar strategy.
According to mobile analytics group Sensor Tower, the augmented reality game brought in almost $900 million last year.
The franchise now sits at 240 million units sold over the course of its lifetime.
Japan and iOS were responsible for the bulk of spending in the game so far, according to research firm Sensor Tower.
The Pokémon GO developer has agreed to take measures in preventing trespassing.
Sensor Tower says Pokémon GO is such an outlier that it’s not a fair comparison with Masters.
Generational appeal and constant support from Niantic have helped keep Pokémon GO near the top of the download charts. The game could hit $3B in revenue this year, Sensor Tower tells us.
If accepted, the settlement will require Niantic to avoid placing gyms or stops on private property and be more mindful of raids.
Pokémon Go developer Niantic has a post-financing round valuation approaching $4 billion as investors contribute to a $245 million third round in investments.
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