Facebook serves as a powerful cornerstone for advertising, offering access to gamers worldwide, best-in-class User Acquisition (UA), and the ability to convert and monetize efficiently through advertising. This can help create continued game growth for Facebook’s partners as a priority. One of the ways they’re fostering this is through motivation-led advertising creative. The key to […]
By Tomas Cavanagh, Strategic Partner Manager at Facebook Audience Network
By Tom Bishop, Strategic Partner Manager, Facebook Audience Network
Shelter-in-place and social distancing measures have led to a surge of new gamers as people look for new forms of entertainment.
Compelling digital creative isn’t only more enjoyable for audiences, it’s better for businesses. Great ads help drive engagement and boost efficiency in online auctions by lowering KPIs such as cost per ad recall and cost per action. But what makes for great creative? It can be difficult to understand what makes ads resonate and how […]
To keep players interested in your games, it helps to offer diverse gameplay–whether that’s new characters, exciting level designs, or special events. Diversifying your marketing strategy is just as important. That’s what Hyper Hippo discovered when marketing their title AdVenture Capitalist. Historically, the developer leveraged a mixed-model strategy to monetize their AdVenture games. But their […]
By Facebook Gaming
Automated App Ads: Drive downloads at scale with a powerful automated solution In the highly-competitive landscape of online advertising, every ad needs to drive value. As gaming audiences become more diverse, it’s not just about who’s playing, but how and why they play as well. Ads should give players a flavor of what a game […]
Users can access a treasure trove of resources that is sure to help them elevate their projects to the next level.
Jones is utilizing the power of the Unity engine to build his “narrative runner.”
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