The rise in influencer culture necessitates its own protocol, according to lawyer Richard Hoeg. (Image: Fragbite)
CouRage’s exclusivity agreement with YouTube marks the fourth major departure from Twitch this year, and the third in under two weeks. (Photo: Matt Shouse/YouTube)
Cory ‘Gothalion’ Michael, who goes by the handle KingGothalion, is the third major Twitch personality to abandon Amazon’s streaming platform in favor of Microsoft’s this year. He joins Ninja and Shroud in bolstering the Mixer lineup.
Shroud’s departure from Twitch makes this the second time this year a top streamer has left the Amazon-owned platform behind in favor of Microsoft’s Mixer streaming service. Though Twitch is still by far the most-used service, Mixer has been steadily growing this year.
Aside from his three years as CMO at Zynga, Scott’s resume also includes stints at DeNA and EA. Twitch COO Sarah Clemens describes him as playing ‘an integral role’ in extending the streaming platform’s reach even further.
The quarterly report from Streamlabs and Newzoo shows a major shake-up, thanks largely to one of the world’s most popular streamers ditching Twitch for Microsoft’s Mixer platform. While Twitch and Fortnite are still dominant, Mixer is showing a significant rise in the number of hours streamed and unique channels.
Boehm has joined the board of GamerGoo and will shift focus to new investments and ventures.
Logitech, best known for its high-end gaming peripherals, is moving deeper into the lucrative game-streaming market with its purchase of popular toolkit Streamlabs. The acquisition was the result of an $89 million cash deal, with further stock incentives if Streamlabs meets growth goals.
The Internet Games Database (IGDB) will now be leveraged by Amazon-owned Twitch for its search and discovery features.
With major backing from the likes of Mike Morhaime and Kevin Lin, VENN hopes to shake up the media landscape as the first ’24/7 post-cable network aimed at gaming, esports and entertainment audiences.’
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