At Casual Connect London, TikTok Audience Network's Kevin Zhang, Director of Business Development, provides an overview of the Chinese games market and how to succeed.
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James Brightman
Niantic's highly anticipated AR game Harry Potter: Wizards Unite is now live on iOS and Android. While the game is performing well in terms of revenue and downloads, its success lingers behind Pokémon Go due to AR's increasingly mainstream success.
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Ana Valens
Maria Sayans has been named the company's new CEO.
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Mike Futter
In a world where growth is often seen as the only metric of success, Empires & Puzzles developer, Small Giant Games, wants to stay small. GameDaily spoke with CEO and co-founder, Timo Soininen, and Zynga's COO, Matt Bromberg, about the game and the importance of maintaining strong studio culture, even through acquisition.
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Amanda Farough
Video has a lot of momentum on mobile, according to App Annie, but games still bring in greater revenue. [Photo: Tom Warren / The Verge]
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Sam Desatoff
The metal band has accused the Duke Nukem developer of creating confusion through Ion Maiden's name and logo.
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Mike Futter
Candy Crush maker King is starting to rebuild its user base after sliding for seven straight quarters.
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Mike Futter
Tencent's mobile MOBA has reportedly lost its marketing team and will limp along without any user acquisition efforts.
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Johnny Cullen
Daniel Ahmad, Senior Analyst at Niko Partners, moderated a wide-ranging panel during Casual Connect London dispelling myths and inviting understanding about the Eastern gaming market.
Published
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James Brightman
Mobile games are primed for advertisements that yield as much, if not more, value as television ads did before the digital revolution.
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Staff
