Sensor Tower notes that the AR game is enjoying its most lucrative period four years after launch.
In 2020, the location-based mobile juggernaut is on track to overtake last year's record-breaking performance.
Analysts weigh in on the unexpected announcement, and the financial appeal of the MOBA genre.
Mobile analytics firm Sensor Tower said that the U.S. led the way for both downloads and spending.
For mobile analyst group Sensor Tower, the companion app represents a way for publishers to bridge the gap between multiple platforms.
Sensor Tower tells GameDaily that developers of any location-based AR titles should consider a similar strategy.
According to mobile analytics group Sensor Tower, the augmented reality game brought in almost $900 million last year.
The franchise now sits at 240 million units sold over the course of its lifetime.
Japan and iOS were responsible for the bulk of spending in the game so far, according to research firm Sensor Tower.