NPD's Mat Piscatella provided GameDaily with some insight into last month's biggest trends.
Activision's shooter franchise beat out Fortnite and GTA, and it was the only gaming IP to crack the top 10 of all entertainment brands for fanatics.
Tencent's latest mobile offering made a big debut, but spending has since slowed quite a bit, and the game did not factor into a record mobile game sales day on Black Friday.
The mobile sector and Call of Duty on PC/console led the way, while Respawn's Apex Legends appears to have made an impressive comeback.
Nintendo Switch was the best-selling platform for October, but hardware and software sales were down.
Call of Duty Mobile has blown away previous launches on mobile and should be a welcome sign for Activision Blizzard's mobile prospects.
The publisher pulled in a better than expected performance for Q3, and analysts believe that Activision Blizzard is in good shape for future growth.
The popular first-person shooter also broke Activision's record for PC launches and digital sales.
NPD predicts that Modern Warfare will be the top-selling game in the U.S. in 2019.
The powerhouse franchise makes its mobile debut to the tune of 20 million downloads.