Keighley has declined to produce the E3 Coliseum, says E3 'needs to evolve.' One PR veteran told GameDaily that this has reached 'levels of embarrassment for the entire industry.'
The organization has still not apologized for last year's data breach, but that's not stopping it from attempting to revitalize the once-preeminent event.
Sony said that ESA's 'vision' for the show does not align with their PlayStation plans. How does this impact the next-gen console marketing battle?
A perfect storm of issues has many questioning the relevance of the once-great expo. Evolve says E3 is very much in 'rough shape.' (Image: Forbes)
A new E3 test site briefly popped up last week, showcasing potential new ticket prices. The ESA is adamant that the site isn't representative of the final E3 site.
The ESA is hoping to turn E3 into a Gamescom-like 'festival', and an additional 10,000 consumers may pack the LA Convention Center.