A perfect storm of issues has many questioning the relevance of the once-great expo. Evolve says E3 is very much in 'rough shape.' (Image: Forbes)
A new E3 test site briefly popped up last week, showcasing potential new ticket prices. The ESA is adamant that the site isn't representative of the final E3 site.
The ESA is hoping to turn E3 into a Gamescom-like 'festival', and an additional 10,000 consumers may pack the LA Convention Center.