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Help drive downloads and boost sales this holiday season

After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.

Published 7 months ago, by

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Engaging console gamers: How to structure your ads to be more effective

Games have evolved massively over the last few years.

Published 10 months ago, by

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Balance your game's monetization mix for increased player retention

By Guillaume Larrieu, Manager, Facebook Audience Network

Published 11 months ago, by

Facebook to test in-app ads on Oculus platforms

The first round of ads will provide feedback for future business partners, assuming it proves profitable enough.

Published 11 months ago, by

Josh Broadwell

How to Use Player Motivations to Help Improve Advertising

Published April 27, 2021, by

Sponsored by Facebook Gaming

A Year of Full-Throttle Growth: Q&A with ironSource's Supersonic Studios

By Tomas Cavanagh, Strategic Partner Manager at Facebook Audience Network

Published April 22, 2021, by

Q and A with Lucky Kat: Stabilizing ARPDAU with Bidding

Facebook's Audience Network sits with Herdjie Zhou, CEO, and co-founder of Lucky Kat, for a Q&A on in-app bidding.

Published February 22, 2021, by

How existing gamer behavior has shifted as a result of COVID-19

Facebook looks at what's caught the attention of mobile gamers around the globe during the COVID-19 pandemic.

Published January 28, 2021, by

Sponsored by Facebook Gaming

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Test creative to optimize and drive campaign results

Published December 13, 2020, by

Sponsored by Facebook Gaming

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Improve marketing efficacy for your game with a diversified strategy

Published December 10, 2020, by

Sponsored by Facebook Gaming

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