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Help drive downloads and boost sales this holiday season

After what's been a tumultuous year for games advertisers so far, Facebook Gaming has highlighted some macro trends and tips to help you make the most of the upcoming holiday sales period.

Published 1 week ago, by

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Engaging console gamers: How to structure your ads to be more effective

Games have evolved massively over the last few years.

Published 3 months ago, by

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Balance your game's monetization mix for increased player retention

By Guillaume Larrieu, Manager, Facebook Audience Network

Published 4 months ago, by

Facebook to test in-app ads on Oculus platforms

The first round of ads will provide feedback for future business partners, assuming it proves profitable enough.

Published 4 months ago, by

Josh Broadwell

How to Use Player Motivations to Help Improve Advertising

Published 6 months ago, by

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A Year of Full-Throttle Growth: Q&A with ironSource's Supersonic Studios

By Tomas Cavanagh, Strategic Partner Manager at Facebook Audience Network

Published 6 months ago, by

Q and A with Lucky Kat: Stabilizing ARPDAU with Bidding

Facebook's Audience Network sits with Herdjie Zhou, CEO, and co-founder of Lucky Kat, for a Q&A on in-app bidding.

Published 8 months ago, by

How existing gamer behavior has shifted as a result of COVID-19

Facebook looks at what's caught the attention of mobile gamers around the globe during the COVID-19 pandemic.

Published 9 months ago, by

Sponsored by Facebook Gaming

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Test creative to optimize and drive campaign results

Published 10 months ago, by

Sponsored by Facebook Gaming

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Improve marketing efficacy for your game with a diversified strategy

Published 10 months ago, by

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