The studio, which plans to release a two titles, is part of NetEase's strategy to continue expanding outside China.
In March, Tencent and NetEase dominated on Douyu, China's leading streaming platform. We chat with Niko Partners about the new streaming tracker.
Unsurprisingly, Tencent topped the charts.
The Chinese publisher has put up big numbers and is becoming more and more of a global firm, according to Niko Partners.
Revenue for Tencent and NetEase make up well over half of the revenue of the Chinese market.
The Chinese internet company spent the first half of 2019 buying up minority stakes in game studios and helping western publishers expand into the east. NetEase's next venture is a new North American studio focused on research and development.
Dead By Daylight developer joins Bungie and others to have recently signed deals with the Chinese technology giant.
The partnership will yield 'joint products' like video games, TV series, and comic books in 'China and beyond.'
NetEase has tripled its net income year-over-year and has sights on international expansion. Niko Partners' Daniel Ahmad says Minecraft's achievement in China is 'extremely impressive.'