CouRage's exclusivity agreement with YouTube marks the fourth major departure from Twitch this year, and the third in under two weeks. (Photo: Matt Shouse/YouTube)
Cory 'Gothalion' Michael, who goes by the handle KingGothalion, is the third major Twitch personality to abandon Amazon's streaming platform in favor of Microsoft's this year. He joins Ninja and Shroud in bolstering the Mixer lineup.
Shroud's departure from Twitch makes this the second time this year a top streamer has left the Amazon-owned platform behind in favor of Microsoft's Mixer streaming service. Though Twitch is still by far the most-used service, Mixer has been steadily growing this year.
Aside from his three years as CMO at Zynga, Scott's resume also includes stints at DeNA and EA. Twitch COO Sarah Clemens describes him as playing 'an integral role' in extending the streaming platform's reach even further.
The quarterly report from Streamlabs and Newzoo shows a major shake-up, thanks largely to one of the world's most popular streamers ditching Twitch for Microsoft's Mixer platform. While Twitch and Fortnite are still dominant, Mixer is showing a significant rise in the number of hours streamed and unique channels.
The Internet Games Database (IGDB) will now be leveraged by Amazon-owned Twitch for its search and discovery features.
After leaving his millions of followers on Twitch for Mixer and a nice paycheck from Microsoft, Ninja claims Twitch is using his brand to promote other Fortnite streamers and some occasional pornography.
Mixer's luck has been a mixed bag lately, with Ninja's exclusivity deal balancing out layoffs and upset over controversial clothing guidelines.
The biggest streamer in the world heads to Microsoft-owned service after company recently lays off internal content creators.
Twitch is still by far the most-watched game streaming platform, but its growth noticeably leveled out in the second quarter of 2019, while YouTube Gaming hit some new milestones.