Analysts weigh in on the flagging relevance of the show as coronavirus fears spark cancellation speculation. [UPDATE: Now SXSW has been cancelled]
The organization has still not apologized for last year's data breach, but that's not stopping it from attempting to revitalize the once-preeminent event.
A new E3 test site briefly popped up last week, showcasing potential new ticket prices. The ESA is adamant that the site isn't representative of the final E3 site.
The ESA is hoping to turn E3 into a Gamescom-like 'festival', and an additional 10,000 consumers may pack the LA Convention Center.
The ESA's week continues to get worse, as proof emerges the lobbying agency exposed data belonging to journalists that attended E3 2018.
The ESA left a list of addresses, phone numbers, and email addresses exposed with no security. Now harassment campaigns have started against some on the list, and the ESA may be legally liable according to experts.
The initiative, established by the ESA Foundation, looks to address the lack of diversity in game development.
Pierre-Louis moves into permanent role, but questions about the US industry trade body remain, thanks to a Variety report.
IGDA executive director Jen MacLean compares the loot box monetization issue, which has sparked an FTC investigation, to prior industry challenges like game ratings.