Activision's shooter franchise beat out Fortnite and GTA, and it was the only gaming IP to crack the top 10 of all entertainment brands for fanatics.
Tencent's latest mobile offering made a big debut, but spending has since slowed quite a bit, and the game did not factor into a record mobile game sales day on Black Friday.
Soda Saga led the way to a $450 million quarter for King.
Call of Duty Mobile has blown away previous launches on mobile and should be a welcome sign for Activision Blizzard's mobile prospects.
The publisher pulled in a better than expected performance for Q3, and analysts believe that Activision Blizzard is in good shape for future growth.
The popular first-person shooter also broke Activision's record for PC launches and digital sales.
The backlash against Blizzard is palpable, and it could damage the studio's brand and business. GameDaily chats with analysts about Blizzard's bottom line, and PR veterans about crisis management. [UPDATE]
The powerhouse franchise makes its mobile debut to the tune of 20 million downloads.
David Messinger will oversee marketing across the company, including Blizzard and King. One analyst tells GameDaily that this could be a way to turn perception around for the slumping publisher.
Although King remained mostly the same, both Activision Publishing and Blizzard took significant hits to segmented net revenue this quarter, leading to an overall decline for Activision Blizzard.